April 20th, known within the Cannabis community simply as "4/20" has been the unofficial international weed holiday for over 30 years - and it's also Harborside Health Center's busiest sales day of the year. As much as Steve DeAngelo loves 4/20 as a day of celebration and booming business, he fears that widespread images of tie-dyed hippies smoking 6 foot joints ultimately damages the credibility of their "medical movement" with the public at large. This year, only three days after 4/20, Harborside Health Center is launching "Deep Green", a festival aimed at characterizing Marijuana not as an intoxicant, but as an aid to wellness. Will their festival dramatically re-brand the public's image of the plant, or simply attract the same old stoners?
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