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The co-owner of nationwide retailer Pets Corner goes undercover in his own business to see if a potentially risky multi-million pound investment to grow the business is likely to succeed. Steve Charman is responsible for over 450 staff and a turnover in excess of £30 million. He is going undercover to investigate the company's operations before they change strategy for the future. As he battles to keep his identity secret, Steve investigates whether there is disorder in the shops, if sales staff are struggling, and how suppliers are paid. Confronting whether there are problems within the organisation that cannot be ignored, he questions whether his expansion plan can succeed.

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